Protect the Pets
Philosophy
Friday, September 15, 2006
I just received a letter from a semi-retired vet who said, “Your ideas are good, but about 50 years late… this is nothing new, as I practiced this way 50 years ago.”

The point is, he’s right – the idea of valuing pets over profits is not new or original! But these days I believe that way of thinking is under siege.

With Protect the Pets, it’s my hope that we can reinvigorate and reinstate that old philosophy.
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Can They Co-Exist?
There was a time when veterinarians were synonymous with ethics and heart-felt compassion. I fear we are losing that reputation as some of us succumb to the pressures of profits and competition. Instead of relating as colleagues, we see each other as competitors and see our clients – human and animal – as a commodity.

That’s the way business works, but I think it’s toxic when life is at stake. It’s a topic I’ll talk more about in the future. I’m interested to hear from other vets about how you manage the pull between your medical instincts and your business instincts. Can they peacefully co-exist? What do you think?
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Welcome!
Wednesday, September 13, 2006
Last week we sent out our first mailer to 10,000 vets telling them about Protect the Pets. I’m excited about the number of phone calls and e-mails we’ve already received as like-minded practitioners sign-up as member vets. You can see the list by going to the member section of our website www.ProtectthePets.com.



If you’re a vet, join us. I’m happy to answer any questions and hear your comments and reactions. If you’d like your veterinarian to join, we have a letter you can send to encourage them to get involved.

We can only do this if we stand together. My blog door is always open! Thanks for all your support and I look forward to hearing from you.
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Dr. John Robb is a respected doctor of veterinary medicine from Connecticut. He received his Bachelor of Science degree from the University of California – Davis in 1981 and his D.V.M from that same institution in 1985. More

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